Recently I had a conversation with one of our schools that had been approached by a competitor who had offered prices much lower than ours. I asked for a copy of their list (without their pricing) to see what was being offered. Here's what I found:
The other company used some familiar brands, like Dixon and Fiskars. However, they didn't identify which Dixon or Fiskars product they would be using. While both of these companies offer lower priced items in their lines, we've always used the Ticonderoga pencils (asked for by many teachers) and have always offered the Fiskars For Kids brand of scissors.
We've also found that a number of companies are calling their company brands as Name Brand products. Sorry. Elmers is the name brand for glue and glues sticks, not "S*****S, or *O***** ****t. (I really don't want to promote them. :) )
So what does it mean in the end? If the teachers and parents are looking for the highest quality products from companies they've become familiar with, that's what we do.
"Just keepin' it real" (Randy Jackson)