Binder Problems

Mitt Romney isn’t the only person having to deal with binder issues.

When we first started School-Pak, we made every effort to provide high quality, durable binders. Then came the competition, offering packs with economy binders, much lower in cost.

Naturally, we wanted to keep our customers and attract new ones so we began substituting the durable binders with economy ones. They didn’t hold up very well. They actually fell apart relatively quick, within a few weeks of school.

So off we were to find “the” binder. Our first attempt was with Samsill. Not only did they make a durable binder but they could do different colors for us. As a matter fact, one of our schools sent us their binder and we sent it on to Samsill. They began making binders for us based on the specs from the binder we sent them. Unfortunately they didn’t make the grade either, even though it was their highest quality.

Next up was Cardinal brand. They weren’t able to send us binders by color so we had to buy the assortment and have them de-assorted into colors. Once again there was failure.

Our next stop was Avery. They were able to do a lot for us and also included Boxtops for Education stickers on each binder. We thought things went well until we began getting phone calls from a few schools saying that they were having a problem with them.

We knew that it was the same Avery Binder and our price ($6.82) was lower than what Office Max was charging ($7.29), Target (their site says that the price varies by store. ??? What’s with this? Shouldn’t it be the same regardless of where you shop?), or Walmart ($8.88).

So here we are, ready to go into another school year but unsure of what to do. Why isn’t there a durable binder that holds up?

We finally figured out the problem.

All the binders we used were high quality and durable binders…if they were used in an office setting. None of them can hold up to being carried, dropped, opened, closed, etc., 5 to 10 times a day. They aren’t made for STUDENTS! THEY’RE MADE FOR PEOPLE WHO GO TO THEM ONLY A FEW TIMES A WEEK.

We’ve tried to explain to the manufacturers that “durable” isn’t “durable” in the hands of a student who uses it multiple times a day. They don’t seem to get it.  I’m not sure what they need to make it out of…concrete? I just know that 13 year olds are going to have a different way of using a binder than businesses.

It would be wonderful if teachers were aware of this. Maybe they wouldn’t be asking for something doomed to failure.

As for Mitt, he never said if it was a 1”, 2”, 3”, 4” or 5” binder.  :)